WWE’s release of some new John Cena ring gear that resembled the Pabst Blue Ribbon beer brand promoted a cease and desist threat from the beer company. It appears WWE has complied and pulled some of the new John Cena gear at ShopWWE.com. The tweet promoting the gear was also removed.
– ProWrestlingSheet.com has some more information on the story, including a comment from a rep for WWE on the dropping of the gear. WWE will no longer sell the new Cena shirt that was inspired by Pabst Blue Ribbon. However, WWE feels the company did nothing wrong with the shirt.
A WWE rep stated, “As a content creator, WWE respects trademarks and intellectual property, and therefore will not proceed selling the merchandise, despite it being an original design clearly within fair use.”
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