WWE to Lose Money in 2014 and Very Likely 2015

Internal projections for WWE in 2014 is that they would lose an estimated $45 million to $52 million, making them the only pro wrestling company in history besides WCW in 2000 (which lost $62 million) to lose that amount of money in a single year. They expected to lose money over the first six months of the year and would then break even in October when the new TV rights deal was signed along with the WWE Network. The hope was that it would lead to record-breaking profits starting in 2015 and the realization is now setting in that they may not even be profitable in 2015. WWE Network subscriptions are a big key as they need to hit 1.75 to 1.9 million as a year-long average

Opinionated View- Well that explains all those investigations. There is no way to spin this into a positive. My question is if they don't hit the numbers they need on the network how long before they pull the plug?  I also wonder what they might try storyline wise to try and get ratings and attendance up. 

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