Back on March 25th, it was announced that WWE and Authentic Brands Group, LLC came together in a joint venture for TapouT, which would reposition the brand as a fitness lifestyle brand. Most were under the impression that this was a situation where TapouT was paying WWE as part of a sponsorship deal. The Wrestling Observer Newsletter now reports that WWE has actually purchased an equity stake in the company.
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Take that ufc
ReplyDeleteTake What? The WWE buying into a company the UFC doesn't need because they have a huge deal with Rebook? The WWE taking a MMA clothes company into a generic direction?
Delete