Back on March 25th, it was announced that WWE and Authentic Brands Group, LLC came together in a joint venture for TapouT, which would reposition the brand as a fitness lifestyle brand. Most were under the impression that this was a situation where TapouT was paying WWE as part of a sponsorship deal. The Wrestling Observer Newsletter now reports that WWE has actually purchased an equity stake in the company.
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Showing posts with label Tapout. Show all posts
Showing posts with label Tapout. Show all posts
Thursday, May 7, 2015
Wednesday, March 25, 2015
Press Release on WWE and Tapout Partnership
WWE & ABG issued the following press release:
ABG AND WWE® LAUNCH TAPOUT™ JOINT VENTURE
NEW YORK AND STAMFORD, CONN., March 25, 2015 – WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for Tapout™, a newly repositioned fitness lifestyle brand. Tapout™ is now the official fitness and training partner of WWE, and will be integrated across WWE's global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital, and social media.
"Tapout was ABG's first acquisition and it continues to be a global brand with strong sales and blue chip partners all over the world. We have a very strong commitment to the brand's ongoing success," said Jamie Salter, Chairman and Chief Executive Officer of ABG. "WWE is a media and entertainment force and we are excited to partner with them on Tapout's future growth."
"WWE is always looking for new opportunities to partner with best-in-class organizations, develop new products for our fans and drive shareholder value," said WWE Chairman & CEO Vince McMahon. "This joint venture aligns with our strategic approach, and we look forward to building the Tapout brand."
As part of this strategic partnership, WWE will create new content featuring its Superstars and Divas in Tapout™ apparel and market the brand across all platforms. Tapout™ branding will also be featured at the WWE Performance Center in Orlando, Florida, and all performers, trainers, and staff will be outfitted in Tapout™ workout apparel.
"WWE's expansive reach provides a global platform to broaden Tapout's presence and consumer base," said Nick Woodhouse, President and Chief Marketing Officer of ABG. "This is a powerhouse pairing given the synergy between Tapout's brand promise to be the premiere hard-body fitness brand, and WWE's commitment to training and fitness."
"Combining ABG's strengths in retail brand development, licensing and distribution with WWE's marketing expertise, global reach and passionate fan base, makes for a powerful partnership," said Michelle D. Wilson, WWE Chief Revenue & Marketing Officer. "The Tapout brand will enable us to expand into new product categories and further grow our current $1 billion consumer product retail business."
The next generation of Tapout™ preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men's and women's performance apparel and accessories will launch at retail in Spring 2016. New Tapout™ branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.
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ABG AND WWE® LAUNCH TAPOUT™ JOINT VENTURE
NEW YORK AND STAMFORD, CONN., March 25, 2015 – WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for Tapout™, a newly repositioned fitness lifestyle brand. Tapout™ is now the official fitness and training partner of WWE, and will be integrated across WWE's global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital, and social media.
"Tapout was ABG's first acquisition and it continues to be a global brand with strong sales and blue chip partners all over the world. We have a very strong commitment to the brand's ongoing success," said Jamie Salter, Chairman and Chief Executive Officer of ABG. "WWE is a media and entertainment force and we are excited to partner with them on Tapout's future growth."
"WWE is always looking for new opportunities to partner with best-in-class organizations, develop new products for our fans and drive shareholder value," said WWE Chairman & CEO Vince McMahon. "This joint venture aligns with our strategic approach, and we look forward to building the Tapout brand."
As part of this strategic partnership, WWE will create new content featuring its Superstars and Divas in Tapout™ apparel and market the brand across all platforms. Tapout™ branding will also be featured at the WWE Performance Center in Orlando, Florida, and all performers, trainers, and staff will be outfitted in Tapout™ workout apparel.
"WWE's expansive reach provides a global platform to broaden Tapout's presence and consumer base," said Nick Woodhouse, President and Chief Marketing Officer of ABG. "This is a powerhouse pairing given the synergy between Tapout's brand promise to be the premiere hard-body fitness brand, and WWE's commitment to training and fitness."
"Combining ABG's strengths in retail brand development, licensing and distribution with WWE's marketing expertise, global reach and passionate fan base, makes for a powerful partnership," said Michelle D. Wilson, WWE Chief Revenue & Marketing Officer. "The Tapout brand will enable us to expand into new product categories and further grow our current $1 billion consumer product retail business."
The next generation of Tapout™ preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men's and women's performance apparel and accessories will launch at retail in Spring 2016. New Tapout™ branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.
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Friday, January 30, 2015
WWE and TapouT Announcement Imminent
As previously reported, WWE has been in talks with TapouT, one of the former major UFC sponsors. The deal is reportedly almost complete and an announcement is expected to be made imminently.
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WWE and TapouT Announcement Imminent
As previously reported, WWE has been in talks with TapouT, one of the former major UFC sponsors. The deal is reportedly almost complete and an announcement is expected to be made imminently.
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Saturday, January 10, 2015
WWE Rumored To Be Working With Tapout
It’s rumored that WWE will announce a new licensing deal with MMA apparel company Tapout soon. However, WWE has commented on the situation and wouldn’t confirm. They said: “WWE is exploring several partnership opportunities, however we have nothing official to announce at this time.”'
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